8-Point Methodology

AN EIGHT POINT METHODOLOGY FOR
IDENTIFYING AN ART-LEVEL CARPET

From his experience of over two decades as an international investor in antique art carpets, Claremont founder and President, Jan David Winitz, has developed this concise system. He presented it as part of the PBS Documentary Series "American Architectural Review", with John Stossel.

1. WOVEN BEFORE THE ADVENT OF THE COMMERCIAL PERIOD — Throughout the 19th Century, and in some regions up to World War I, these are carpets little affected by the restraints of the international commercial market, providing a direct link to the artistic and cultural heritage from which they stem.

2. USES EXCLUSIVELY PURE NATURAL DYES — Unlike chemical dyes, these colors from plant and other natural sources soften and "mature" over time, and offer much greater variety and depth, thereby increasing the carpet's beauty.

3. UTILIZES TRADITIONAL DESIGNS & COLORS IN A UNIQUE FASHION — Often commissioned as an art weaving for a fine home, this is the opposite end of the spectrum from commercial Persian carpets which merely offer adaptations of standardized themes and color combinations.

4. REFLECTS GREAT FLUIDITY OF DESIGN AND COLOR — There is substantial visual depth and texture which invites the viewer's gaze to move over a continually varying composition.

5. POSSESSES AN OVERALL SENSE OF BALANCE AND HARMONY — Every individual aspect of the carpet's design and color palette is developed fully and given importance, yet all elements work together as a harmonious whole.

6. CRAFTED WITH SUPERB MATERIALS — The carpet's wool possesses a significant luster which enhances the quality of its colors, as well as insuring great resiliency and durability.

7. EXPRESSES AN ORIGINAL ARTISTIC VISION — The weaver either masterfully reinvents the traditional motifs and colors of the region or successfully achieves an innovative, captivating departure.

8. IT'S EXCEPTIONALLY WELL-PRESERVED RELATIVE TO ITS AGE — For example, a skillfully restored 150-year-old carpet usually has significantly greater investment potential than a 70-year-old piece in unblemished condition.

 

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